The Art of Rotting 

“Couch Potato” is the feeling of being tied to creature comforts. It is the hours blurring together as you stare into the haze of sleep, more than anything else demanding attention. “The Art of Rotting” is meant to capture this feeling. In producing “The Art of Rotting”, we focused on capturing this emotional state, feeling that it was far more important than conveying distractions (what the model was watching, reading, eating, etc, while on the couch). 

Creating an effortless ‘lazy Sunday’ atmosphere in a photoshoot is no easy task, especially when you lack a fundamental element of the theme: a couch. C’est la Vie for many young artists living in New York. Ultimately, we all knew what it felt like to be a couch potato despite not owning a couch. In a miraculous effort, the “couch” appearing in the final collection was constructed from the director’s mattress topper, pilates weights, strategically placed blankets, and desk chairs. The scrappy design spoke to the messiness of the theme, the range of textures only pulling the viewer in further. The defiance behind conveying a simple couch is only a glimpse into the creative (and often innovative) story behind “The Art of Rotting”. We, the crew behind this collection, believe to have captured a desirable state of rotting away as a couch potato; an art of rotting. 

— The crew behind The Art of Rotting